When working as a freelance graphic designer, is there an industry standard format for delivering the image file to the client or is it simply down to personal preference (of the client)?
The format of the file will depend on the output device it's going to run on. Clients who know what they want don't ask for file formats arbitrarily. Images that are going to be viewed directly on a device have different resolution and color space requirements than -editing software also includes settings for specific printing methods in the industry. For example your image look is going to change if it prints on uncoated versus coated paper stock and there are software settings to deal with that. The best way to handle what a client is asking for when you don't understand it is to get their output vendor's contact information so you can confer directly with them. Good print vendors will have documentation on the specific settings they require in your software program as well as templates for standard items they manufacture which can help you lay out your file properly.
Is it really necessary to know more than HTML and CSS to be a freelance web designer when there are so many ready made code snippets on the web to use?
Nah you can wing it easy man. Just pretend to know a little about CSS and HTML and you are ready to be freelancer. All you need to do is cut and paste some code from other people and pass it off as your own. Nobody will ever sue you or something. I mean that only happens in hollywood films. You will soon be wealthy and can drive around in Ferraris. Piece of cake really. Oh ehm just in case. A freelancer like myself in general prides themselves in knowing vastly more than employees. And being able to deliver quality code and solutions in situations where an entire team is stuck in internal struggle blocked by structure or other factors. We tend to produce a lot of unique code and guard that with NDAs and ownership clauses. And I have not met a single freelancer who struggled to know the finer details of data elements has trouble making a JSON island does not know what AJAX is or has no clue on CSS selectors. I recently made my own SVG library. I might be the first to ever create barcode 128 directly from SQL server. Look I am not saying this is not your profession it could be but I suggest you quickly drop the attitude that freelancing is something simple. It is hard work in addition to maintaining client relationships cold canvassing taking care of your bank and a fair bit of meetings. Oh and driving around in a Nissan 37Z
As a graphic designer, if a client asks you to give them the original files (Photoshop, Illustrator, etc) would you give it to them?
I almost always do but there are things I cannot give them. But my clients are pretty sophisticated and they know what theyre doing so they expect them from me. Some of my biggest clients are large corporations with in house creative departments. These people don have the same skills to do the kind of s to turn layers off and on as needed. One of my illustrations or graphics may be used on the cover of a brochure a 2-foot tall trade show display and in a video. They aren going to waste my time making me provide it in all these formats so I make sure that not only do I give it to them in a flexible format that they can use but I also will sit down with their less experienced designers and show them how to access all the parts so they are able to use the files I give them they way they were meant to be used. It really unlikely that they will try to create something new from my files. I use a lot of techniques that involve smart objects vector objects and layer styles that would require their artist be adept enough to know how to use them. Usually theyre so busy themselves that they don have time to dissect my files just to repurpose them. With that being said I cannot give them files where there are licensed assets in the file. For example I cannot give them fonts or files containing licensed stock photos or stock illustration. If a client asks me for my 3D files Ill delete any geometry thates from stock 3D models I purchased. And it is entirely useless for clients to ask me for any kind of 3D project files or video project files. It unlikely that my clients use the same software I do and because I use an array of plugins that they would also have to own for them to even open my files. For graphic design projects we almost always provide the working InDesign files if requested. Ourpany is founded on the principle that we provide a service. Our customers trust us to provide that service to do a good job and to make their job easier. I can stress how important it is to make your client job easier. italic It been our experience that a client will usually spend more to hire our firm if we make them look good and working with us is as painless as possible. The last thing we are going to do is ruin their experience by bickering with them over handing over files. Most of our clients buy their own printing so it goes without saying that we must provide files that not only can the printer use but be able to make last minute changes if necessary. Sometimes the projects are on press at 3 in the morning and most of us wouldn want to be awakened at 3 am just to correct a misspelled name in corporate magazine when the printer can do that just as easily.
What are the normal components included in the delivery of a logo design?
i don't think it's worth doing the extra job for the client he does not need so basically there is no need to prepare the long andplete perfect list all the time. As well if client is not a professional he will understand only .PDF and .jpg and probably transparent .png and most likely will lose all the files he does not immediately need and understand. And who needs .ai if there is a .PDF? I've had clients who admirably perfectly handle all their printing needs with logo in a single .PDF file. It may sound ridiculous but it works. i've seen corporate style bookspletely departed from the reality and as a result ignored because gelines defined are not what clients need or is able to sustain or are just simply stupid and bad taste. Though giving pantone values would be nice because you need physical catalogue to define them and probably these have to be accepted by client personally... I think give them what they ask or what they are paying for. So assess their needs realistically and act accordingly! Nothing more nothing less. That is the perfect delivery list in my opinion.